Sinner, that’s why the Italians like it so much


Almost 7 million on television, a transversal interest that goes beyond the tennis audience, the conditions to become an icon like Tomba and Valentino Rossi. Palazzi from StageUp: “They were Gascon, he offers a different image than usual”

Almost seven million people sat in front of their televisions, a record number of viewers for the broadcast of a tennis match in Italy, including listening groups usually organized for Sanremo or the national football team. The ATP Finals final against world No. 1 Djokovic, although lost, established Jannik Sinner in the country’s collective imagination.

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